Charlotte Chu

xixi

charlotte.cargo.site
@charlotte.chuu

xixi explores the cyclical nature of emotions and memories, capturing the reminiscent feeling of revisiting the past through the concept of blind boxes. By presenting these shifting emotional landscapes through this concept, each box becomes a metaphor — navigating an unknown future with unplanned emotions. In the midst, we might find ourselves revisiting past memories to discover there isn’t an end or beginning to how we feel except to move through them.

The brand name is called xixi, taken from the Chinese onomatopoeia for a light-hearted giggle, to capture the overall essence and importance of small, happy memories.