Student Name:
Jin Yoo
Project Title:
Sustenance
web & socials:
@sjinyoo
Description:
Sustenance is a branding project focused on the future of food through the introduction of cultured meat. Designed to make lab-grown meat feel appetizing, ethical, and innovative, Sustenance invites consumers to explore a delicious alternative to traditional meat, that’s grown from animal cells in a lab but offers the same taste and texture without the environmental or ethical costs.
The brand embraces warmth and curiosity, using friendly language and a vibrant color palette to make cultured meat feel exciting yet approachable. Rather than leaning into science or futurism, Sustenance focuses on the joy of food; positioning lab-grown meat as something you already know and love, just made better. With a cheerful visual identity and a tone that celebrates comfort, and flavor, Sustenance delivers guilt-free indulgence right to your doorstep.
The brand embraces warmth and curiosity, using friendly language and a vibrant color palette to make cultured meat feel exciting yet approachable. Rather than leaning into science or futurism, Sustenance focuses on the joy of food; positioning lab-grown meat as something you already know and love, just made better. With a cheerful visual identity and a tone that celebrates comfort, and flavor, Sustenance delivers guilt-free indulgence right to your doorstep.
